Traveling to and speaking at conferences and events affords me the ability to meet and exchange ideas with other industry leaders.
When I spoke earlier last 2 year at Pubcon South Florida Interactive Marketing Association (SFIMA) Summit 2017 in Fort Lauderdale, I had the opportunity to catch up with Kat Haselkorn. Haselkorn is the director of content at Go Fish Digital, a Washington, D.C. full-service digital marketing agency. Go Fish Digital offers search engine optimization, online reputation management, content marketing, website design and paid advertising services.
One of Haselkorn’s best marketing tips is to set up a digital marketing presence online early in the startup phase. This means buying your own personal domain name as well as your business domain names early on in the process. Be sure to set up your social media accounts early as well. That way your brand is assured it has reserved its space online.
In terms of long-term success, Haselkorn suggests that you understand your industry well. She encourages her clients to spend as much time as possible in online discussions that center around the industry. That way they can become a community influences and stay tuned into what others are concerned about. Haselkorn also suggests that people interested in becoming thought leaders establish themselves by blogging on their own website and on other sites as well.
In terms of the future of marketing, Haselkorn says, “Everything is visual. It’s about visual storytelling. It’s about creating a compelling story either for your brand or business.” She encourages business owners to humanize their situation by using visuals.
I’ve learned from experience that creatives, especially videos, are the best way to connect with an audience. Videos allow us to connect with the viewer on a more personal level. They also are one of the best ways to demonstrate a product, add emotion to the messaging or tell a story. Videos don’t need to be professionally produced anymore to be effective. A smartphone, webcam and a quality microphone will work in many instances.
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